5 simple tips to increase your webinar registrations

Webinars are a fantastic way to reach potential clients. Increase registration and attendance with five simple tips that can be applied to any webinar.

Webinars can be a fantastic way to reach potential clients. But many marketers make the mistake of advertising them like any other marketing collateral. Sending out a few emails won't be enough to attract attendees — and no matter how great your content, the success of any webinar hinges on attendance. After all, what good is a webinar if nobody tunes in?

In a 2016 Content Marketing Institute survey, 66% of marketers rated the webinar as an effective B2B marketing tactic, second only to in-person events. And as with in-person events, you likely spend a lot of time and effort planning your webinars to ensure their success.

So, how can you ensure that people will tune in? Use these five simple tips to boost webinar attendance.

1. Increase your promotion cycle
To boost registration, start by increasing the length of the promotional email cycle beyond 14 days. A 2017 report from ON24 found that 23% of registrations take place 15 or more days before a webinar. That's a compelling reason to extend the promotional cycle — including email, paid and organic social media campaigns, search engine marketing (SEM), and internal promotion — to one month before the event. The goal is to make your audience aware of your webinar early and often, so that they can plan to attend.

2. Send a day-of reminder
On the day of your webinar, send out an email to remind registered attendees of the event and to offer one last chance for those who have yet to RSVP. Although 31% of registrations occur between one and seven days before a webinar, a full 25% occur the day of. Emails sent in the last few hours before your scheduled start time have a higher conversion rate than other promotional emails, and those who register on the day of the webinar are more likely to attend.

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